ISU Basketball Breakout Star Audi Crooks Signs NIL Agreement with ClaimDOC
Crooks to serve as brand ambassador for West Des Moines-based company in multiyear partnership
WEST DES MOINES, IOWA (MARCH 11, 2024) — Iowa State University women’s basketball player Audi Crooks and West Des Moines-based ClaimDOC come from the same Algona roots, but they have something bigger in common — they know how to prove their doubters wrong.
ClaimDOC, a medical claim auditing company, is proud to announce it has signed freshman breakout star Crooks to a multiyear name, image and likeness agreement. Crooks will serve as a company brand ambassador throughout her basketball career and will appear in local advertisements and participate in employee events. Crooks’ partnership with ClaimDOC kicks off this week with an ad being displayed at Des Moines International Airport. 
“As an Algona native myself, I couldn’t be prouder of all that Audi has accomplished during her first year at Iowa State,” said ClaimDOC CEO Ben Krambeck. “I’ve been following Audi since her time at Bishop Garrigan and admired her attitude and success across multiple activities — from sports to music. I was surprised when some doubted that she’d have a successful transition playing college ball. Whether it’s business or athletics, some people just love to compete. That is ClaimDOC, and that is Audi.”
Krambeck is used to people doubting him, too. In 2013, when he started ClaimDOC in the basement of his Des Moines home, people said it would never work. But today the company, which is dedicated to providing fair payment solutions for health plans, has nearly 150 local employees and has clients across the country. Krambeck said he felt Crooks was the perfect person to serve as a company brand ambassador because she personifies what has made ClaimDOC successful — perseverance.
“I don’t know a lot about insurance, but I love ClaimDOC’s story and the culture Ben has built there,” Crooks said. “We have a lot of similarities being from the same town and having those same small-town values. With our connections, it was a natural fit. And I’m excited to represent an Iowa company that cares so much about their employees and the community.”
In addition to appearing in ads, Crooks will participate in ClaimDOC community efforts and employee events, such as being a celebrity referee at the company’s annual 6-on-6 basketball tournament. ClaimDOC is located in the former Fitness World West building off I-35 and has an indoor basketball court where it holds several employee basketball competitions throughout the year. Crooks and Krambeck will also film a “walk down memory lane” video, in which they will return to Algona where Krambeck was born in 1974.
“The opportunity for NIL agreements has opened doors for many Iowa State athletes, and we’re happy to be able to make these connections between student-athletes and local Iowa companies,” said Brent Blum, executive director of the We Will Collective. “We get excited when there are natural connections like this, and we can’t wait to see how Audi and ClaimDOC tell their stories through this partnership.”